Our project with SIG Roofing has involved the rollout of digital display screens across most of their UK branch network. As the UK’s largest specialist merchant of roofing-related products and services, SIG Roofing ensures that, with 107 branches nationwide, they have everything you need for your roof.
Recognising the value of partnering with suppliers to deliver added value to their customers, SIG Roofing turned to us for their in-store digital marketing needs. Given our prominence in the digital sector, it was no surprise they chose to collaborate with us.
After a series of meetings to explore screen options, available software, and features, SIG Roofing was confident we offered the right products, exceptional customer service, and a UK-wide installation service. Following a successful trial, the rollout was confirmed.
The commercial-grade screens will enhance communications in each SIG Roofing branch, delivering key brand and product information in an engaging and captivating way. With standard network integration, content can be updated and uploaded remotely, and scheduled for maximum marketing effectiveness.
More Than Just Screens
Beyond providing screens, we have dedicated a team to project manage the rollout. Our installers not only securely mount the screens in prominent positions but also set up the integral CMS and upload the initial content.
In less than eight months, screens have been installed in 75 locations, from Dundee to Dudley and Ipswich to Inverness, with more installations to come before the project’s completion.
A spokesperson for SIG Roofing said, “We are delighted to partner with Wrights Plastics Mid West Displays brand on this extensive project. The screens have been well received by our sales office teams and customers. Michelle and the team have managed the rollout seamlessly, and we look forward to bringing the project to a successful completion in the near future.”
