Our ecommerce POS retail display brand Wrights GPX POS has added a digital shelf label to their online store
These small, dynamic displays are transforming the way retailers manage pricing, promotions, and inventory in real-time. Let’s explore the history, development, and increasing use of digital shelf labels in the FMCG sector. Today’s DSLs can display promotional messages, track inventory, show product information like nutritional facts or QR codes, and even interface with mobile apps to enhance customer experience.
From a customer experience perspective, DSLs offer a more interactive and engaging shopping environment. Shoppers can access up-to-date information on products, including special offers, loyalty discounts, and product details. This level of interaction not only improves the shopping experience but also encourages impulse buys and customer loyalty.
The electronic shelf label stocked by GPX POS offers a range of functionality to help boost sales in store including synchronisation, clear HD resolution, anti glare coating and integral Android media player.
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