Signage software brand Screencloud have published some interesting stats and research on the growth of digital signage, and particularly its growth in retail.
We summarise the content here, but more information can be found at here
The digital signage industry has been growing steadily since the late 1990’s and is now a ubiquitous sight across both public and private sector spaces. From airports, hotels and retail stores to corporate offices and healthcare centres, digital display screens content has been embraced with gusto.
Europe is the fastest growing, with the digital signage market forecast to grow by an annual growth rate of 17.3%.
Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.
This makes sense, as savvy shoppers we expect more from our shopping experience. The physical product is great, but information to support and serve close to where we’re shopping? That’s even better.
8/10 customers have entered a store because of digital signage catching their interest.
That’s much higher than a static display or shop window design. We’re programmed to react and respond to digital visuals and retailers are choosing digital signage for its high-impact, low-cost approach.
Digital signage solutions offer a cohesive brand experience between a businesses’ digital and physical presence, especially in the retail industry.
Customers that engage with companies through a variety of channels drive three times the volume of sales.
Multiple touch points with your audience are of huge benefit when it comes to the storing and retaining of information. As well as the importance of giving a great first impression, digital signage also serves as a channel that can drive sales, awareness and brand love within the competitive high street retail sector.
